LiTera Companies Case Study
(2006-11/2007)
In 2006, I was contracted to develop, write, pitch, coordinate interviews and act as a co-spokesperson for three Litera media campaigns including LiTera’s: PredatorWatch product launch; Shea Homes National Support Contract with LiTera and Little Gym International Partners with LiTera.  

Media Campaign #1
Litera Inc. PredatorWatch Software Product Launch
Press Release: PREDATORS BEWARE NEW SOFTWARE SEES AND REPORTS EVERYTHING YOU SAY ONLINE,

Roles: Story developer, copywriter, media pitching, media interview coordination and co-spokesperson.

RESULTS:
  • Eight local and national television news stations aired the story. Dee Ann acted as Litera spokesperson for all on-air interviews.
  • Four newspapers including Los Angles Times, East Valley Tribune, Las Vegas Business Press and Seattle Times ran the story both in print and online.
  • Twenty-one trade and online media outlets.

Media Campaign #2
Shea Homes and LiTera Offer Buyers Unique Home Automation System Providing Access to Home Technology and Built-in Surveillance Systems 

Roles: Press release coauthor, media pitching and interview coordination.

RESULTS:
  • Five newspapers including Phoenix Business Journal (Note: Business Journal article ran in Phoenix, Charlotte, Birmingham, Sacramento, East Bay, Milwaukee, Cincinnati, Wichita and Jacksonville),Arizona Republic, Eat Valley Tribune,  Los Angles Business Times and New Mexico Business Weekly printed the story.
  • ABC 15 Evening News Smart Shopper Evening News segment and WAFF Channel 8 news station in Dallas Texas aired the story.
  • Sixteen Trade and Online Magazines.

Media Campaign #3
Little Gym International Partners With LiTera to Provide Franchisees Technology for Easy Remote Access and Internet Services.

Roles: Story developer, copywriter, media pitching, media interview coordination and co-spokesperson.

RESULTS:
  • 12 newspaper and trade media outlets covered the story including Arizona Republic, Seattle Times, San Bernardino County Sun, Las Vegas Business Journal. Gazette Colorado Springs
Additional responsiablities included:
  • Press release copywriter, pitcher, interview coordination and spokesperson for TV interviews such as Online Predators Beware
  • Website copy consultation

LiTera Collaterals
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